I cannot agree more on that. I am fed up with "facts" and the abuse of the term and I try to avoid it. Unfortunately in English the translator often gives me the expression "as a matter of fact" and often I stumbled upon it and thought "that's not what I really was saying". I prefer the term "indeed" which covers a different translation and meaning. Avoiding terms is a good advice. I think of a very humorous interview with Heinz von Förster where he and his dialogue partners agreed on paying 5 bucks whenever someone used the word "truth" or "reality".

I would say that most people don't even know the scientific method and requirements to which every study is obliged. It is also said by scientists themselves that "science is the new religion or holds strong dogmas". People tend to overestimate the findings and their knowledge through scientific researches. As one result in modern times the average human thinks of himself as unable to judge things for himself as he lacks expertise in almost every field of science.

I have nothing against the attempt wanting to stay as clean as it can get but in the end no human can claim to be truly objective cause he is not aware of his own biases. Scientists themselves who admit and know that would never speak about absolute certainty or undeniable facts. But media does.

Thanks for pointing this out.