Taking about ecency and peakD, there is a feature of promoting or boosting the post, you have shell out hive to promote, I don't understand how is this different from setting beneficiary. Both ways I am shelling out my hive.
HIVE used in promotion on PeakD, Ecency, etc. is burned, as in nobody gets it but 
RE: Warning, please don't encourage the self-voting/vote-selling of the @ph-fund initiative