Most of the people that come online making video of apology ends up turning it into creating a content and at the ends, it might cause more harm than before. Like an apology video One content creator over a celebrity and at the end of making the apology video he end of getting more comments on the video and many engagement, deviate from being sorry an end of mocking the celebrity

Previously, apology videos were taken very seriously because as you said, a lot of people are going to watch. Now, it seems like drinking water, skit makers trash talk themselves and go viral. Then, make apology videos and goes viral again. Everything is just geared towards boosting engagements, because those kinds of content draws people's attention so much. The argument of whether the person is being genuine or not keeps getting higher and the whole concept of actually being sorry for what someone did, becomes a joke.