My shilling intent from yesterday (requested by you).

So it's basically a travel rewards program on steroids?

That's exactly what it is.

Which is where the company actually makes its money?

Imagine Booking.

Then imagine Booking with a better tech which is able to offer prices up to 40% cheaper vs Booking.

Booking can't try to compete because then they're fucking their shareholders in the ass (We could say that Booking/Expedia have a monopoly in that sense).

For that sole reason, Booking and Expedia embraced Travala (they prefer to 'integrate' Travala, not destroying it).

Some sources:

(Expedia partnership) https://blog.travala.com/expedia-and-travala-com-join-forces-to-offer-frictionless-cryptocurrency-travel-booking/

(Booking partnership) https://blog.travala.com/travala-com-booking-com-strategic-partnership-targets-massive-crypto-adoption/

Travala gets on average a 10% cut acting as middlemen vs the 30-40% cut which Booking is used to. Travala is a real business giving real service. The AVA token is a great way to 'share' a piece of the pie with their customers.

I also have a sense that Airbnb is coming. Not confirmed yet but I know they had some talks not far ago.

The scarcity of reward points (the AVA tokens) make them more valuable and therefore keeps people booking travel through the Travala site to get them?

Yep, because the revenue of the business is directly linked with the scarcity of the token. Every booking purchased through Travala is a 2-5% ''stealth purchase'' of AVA. That AVA is given to the user after their stay.

Last month we had 1,1$ million in revenue, that means 22.000$ in AVA being shared between their users.

Booking processed around 750M in revenue/month on average in 2020. What if Travala manages to get 1% of that revenue?

7,5M in revenue equals to a minimum of 150.000$ being shared monthly in AVA givebacks, which at current prices 1$/AVA equals to 150K AVA monthly, which also equals to 'buying' 0,32% of the circulating supply EVERY MONTH.

What happens when Covid is over? What happens once more and more people keep locking their AVA's in the smart program (+10M or 25% of the supply staked), what happens with the diehard holders like me who own several Smart5 memberships? The real supply of AVA is very low...

AVA at 5-10$ isn't far, it's almost guaranteed in my eyes.

I see that you're learning fast. Good boy.