Happened the last couple of crowdfunding events in early 2019. If you give people to invest in shares or tokens, what do you think they'll prefer long term? The possibility of purchasing shares counters somewhat the demand into the token (people who would have bought the token AVA buys the shares instead).

In addition, Travala is giving away 1 AVA for every 5 pounds invested, creating selling pressure after the event.

Long term it's ok (and necessary!) but in the short term as aI said it's screwing us.