When next you pick up a fresh tomato to slice I would like you to take a moment and imagine the stages it took before it gets to you although there is the exception of those who grow their own vegetables for the rest of us who don't I would take this opportunity to tell you it takes quite a deal for one piece of tomato to get to you.
for the sake of those who are too busy to let their mind wander for a second, let me do the job for you. before a tomato gets to you it has to be cultivated and harvested by a farmer then the trucker drives this perishable item to the grocery who then takes your order online and deliver them to you.
Simple right, yeah it seems so simple that no problem could ever surface from this process but on the contrary, this simple process is so complex and demanding that you pay huge for the players involved, let me break it down a bit for you, between the farmer and the truckers there are lots and lots of middlemen and between the grocery stores and the wholesalers there are even more middlemen, so the billion dollar question is who pays these middlemen for their unnecessary job well as hard as it may be their pay comes from your pocket.
So yes we all agree there is a problem with the supply chain, the question now is how do we solve this problem. the crazy thing about the whole thing is that we are not the only ones suffering the farmers, as well as the truckers and grocers, are equally suffering by doing more and receiving less. like the old saying goes "there is always light at the end of the tunnel" I believe I have seen a solution.
Recently I came across eHarvestHub a blockchain based company that has developed a marketplace where farmers, independent truckers and grocery can communicate and interact together. it a hub where farmers can list there produce and a grocery store can hire independent truckers to convey produce to any destination.
eHarvestHub removes the layer of middlemen thereby enabling the farmer to sell directly to grocery stores and increase their profit by 60%. Equally, the grocer can lower their cost by 17% or more allowing them to pass some saving to consumers and oh, the truckers can make more money per load, and also have more time they can spend with their family.
should in case you are asking why the blockchain why not do it without blockchain well let me tell you the reason, implementing blockchain coupled with artificial intelligence data would be constantly updated with the eHarvestHub blockchain network, ensuring transparency in the food supply chain and also implementing blockchain will enable fresh food data to reach consumers, providing them with the power to select who they want to buy from.
Wow, eHarvestHub wants to make food cheaper and available well I don't know about you but I am certainly going to opt for their service.
for more information about eHarvestHub, their ICO, Roadmap and business model visit their site at https://www.ehhico.com/
or you can join in the discussion at
https://www.facebook.com/eHarvestHub/
https://twitter.com/eharvesthub?lang=en
https://www.youtube.com/channel/UCY6akoSXfCRXteResiV1kZw
