Salient points were raised. Open markets help to beat prices down, when there are competitors. Well, that is something most consumers benefit from. However the “demand price” isn’t much of an influencing factor. An innovative product isn’t hampered by “demand price,” cause it’s new.

Take for example Tesla, everyone knows it’s a little overpriced, but people buy them all the time. If a product offers a very good service, people are ready to buy it irrespective of the price.