Not only capitalism is a fraud when we speak about the artificial freedom it causes but freedom itself is not a very well defined concept. Erich Fromm spoke about freedom from some external entity (negative freedom) and freedom to do something (positive freedom), which problematizes the concept of freedom and instead of reducing it more, makes it more complex. Furthermore, Foucault talked about how humans are not actually very solid entities, questioning how free we really are in society. We are mostly an intersection of institutions and other people and as such we actually don't have much freedom and freedom may not be valued with simple moral frameworks. So, freedom is quite complex and kind of pointless. It is mostly an appeal to emotion based on a fictional view of humanity, it is mostly a humanist narrative motivated by the survival of stablished structures of power.