Hey dear community, first of all I would like to welcome you all to my new contribution and hope you have a pleasant start to the new weekend! In this article I would like to go into psychology and hope you are able to expand your knowledge a little.
In the time of growing digitization or the growth of social media, people can regularly see influencers who also describe people who have a high reach and reach many people with their online profiles and these ideals can have a huge influence and direct people in a certain direction. Influencers usually build up a kind of relationship with the followers over a long period of time and let other people participate in their lifes by posting regular updates from their real life and building a sense of trust and that of course also makes it very interesting in the field of marketing and products are often specifically advertised by influencers. The psychology behind it is very interesting and influencers tell about a certain product and how great the experiences with it was and due to the high reach, other people also orient themselves to a certain opinion and it comes to the fact people also buy this product or perform other actions that have previously been recommended to them. One reason for the high reach is often the shared content with which they reach a certain target group and for example in the field of gaming or beauty you often see that the range is used to advertise certain products that are of relevance in this area and the biggest influencing factor is the authenticity which stimulates the viewer to perform actions. It always depends on the individual how they react to influencers and especially young or insecure people tend to let their own decision be influenced and the numbers are amazing and according to some analyses every fourth social media user reacts to the influence of influencers. It often happens that influencers create standards, which often means that others feel insecure if they do not correspond to this ideal image and also fear arises which increases the factor that people react to influencers more and this often leads to people changing their entire behavior to correspond to the ideal and this phenomenon is particularly often seen with young people.
Many thanks for stopping and I hope you could learn something new about psychology! I captured these pictures with my Camera Sony Alpha 6000 plus 55-210 mm lens.
