Generally Kid Rock is riding the populist wave of middle-right Americans who dislike government. A quick glance over his Twitter shows Kid Rock is a patriotic freedom-loving guy with no love for PC culture. Not a liberty candidate and not an establishment hack, yet. Trump carried the same aura but hasn’t exactly championed individual liberty (War on Drugs round 2, anyone?).
As for infrastructure, he has a lot of potential. “I am creating a 501(c)(4) - a non-profit organization for the promotion of voter registration… Not only can I raise money for this critical cause, but I can help get people registered to vote at my shows.” Kid Rock already holds an audience of thousands of patriotic Americans. Converting them into voters will be the challenge, but if he succeeds then he’ll have a stronger shot at victory than you think.
“[I]f I decide to throw my hat in the ring for US Senate, believe me… it’s game on mthr**ers. -- Kid Rock”. Regardless of your opinion this is a must-match race.