IOU | Ecency

The global eCommerce market has demonstrated explosive growth in the past couple of years and its future is expected to be booming. In 2017, the global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021. This astonishing growth is primarily being driven by consumers using their mobile devices to acquire goods and services.
In this ultra-competitive environment, finding and acquiring new customers can be a huge challenge for merchants. In addition, 53% of adults living in high-income households claim to be willing to switch brands for the sake of using a coupon.
The challenges for players in this giant market are key, including customer loyalty, achieving profitable long-term growth, and choosing the right technology and partners, among others.
At the same time, the tremendous evolution of blockchain technology is radically changing the way many markets operate. Important USPs of blockchain like transparency, coherence, cost-effectiveness and effective integration with processes at all levels of the business can bring to the e-commerce market endless opportunities.
Now, imagine the explosive combination of e-commerce, blockchain technology, and cryptocurrencies: the IOU Platform, a true P2P e-commerce loyalty platform on the blockchain.
It aims at empowering blockchain Merchants and Consumers with decentralized and secure Peer-to-Peer technology driving customer satisfaction and loyalty through Merchant’s trade-able IOUs. IOU Platform can successfully address many of the challenges of the e-commerce segment.
IOU is launching the IOUX token and a promising Initial Coin Offering (ICO) campaign. Below you will find all the relative information on IOU together with the specifics of the ICO campaign.
E-COMMERCE MARKET: A GIANT
The e-commerce market is a global giant. For private consumers around the globe, the most well-known form of e-commerce falls into the business to consumer (B2C) category, which includes online retail or online shopping. In 2017, an estimated 1.66 billion people worldwide purchased goods online. During the same year, global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021. In Asia Pacific, e-retail sales accounted for 12.1 percent of retail sales in 2016 compared to 8.1 percent in North America, and only for 1.8 percent of retail sales in the Middle East and Africa.

E-COMMERCE LOYALTY
Finding and acquiring new customers can be a huge challenge. The reasons can be many, but the customer loyalty stats don’t lie: it’s roughly 500% more expensive to convert new ones than to keep current customers.
Fetching a new customer from the clutch of an eminent competitor is like an everlasting headache for marketers5.
When it comes to personalized online experiences in the US, the most popular [factors] were website optimized by the device (desktop, tablet, mobile) (64%) and promotional offers for items the customer is strongly considering (59%)6.
An interesting finding: 53% of adults living in high-income households are willing to switch brands for the sake of using a coupon7. This leads us to a major issue: the challenges that e-commerce faces.

E-COMMERCE CHALLENGES
In the era of internet, e-commerce is the king. However, this exponentially growing market faces some serious challenges:

CUSTOMER LOYALTY
It is a key issue as it takes lots of efforts for companies to make a new customer and maintain the same customer for long time.
One of the reasons why ecommerce companies face the struggle while building trust and loyalty with customer, is because a seller and a buyer don’t know each other, nor they can see each other while making a transaction unlike street-shopping. It takes few transactions, time and plenty of efforts by the company to build the customer trust and loyalty8.
ACHIEVING PROFITABLE LONG-TERM GROWTH
Increasing sales is one way to grow the business but in the end, what matters most is profitability. Online retailers must always find ways to cut inventory costs, improve marketing efficiency, reduce overhead, reduce shipping costs, and control order returns.
CHOOSING THE RIGHT TECHNOLOGY & PARTNERS
Some online retailers may face growth challenges because their technology is limiting them, or they’ve hired the wrong partners/agencies to help them manage their projects. Retailers wanting to achieve growth must build on a good technology foundation. They must choose the right shopping cart solution, inventory management software, email software, CRM systems, analytics and so much more. In addition, hiring the wrong partners or agencies to help them implement projects may also limit their growth. Online retailers must choose carefully who to work with.
TOKEN STRUCTURE
800,000,000 IOUX TOKENS * 1 IOUX = $0.28

Allocated for ICO and Private Sale. Company will burn unsold tokens and use 20% of e-commerce transaction fees on buy-back program to quarterly acquire IOUX tokens from listed exchanges and burn those re-purchased tokens.

BONUSES
IOUX Tokens will be distributed based on the whitelisting-priority model. The ICO whitelisting process will start after the private institutional sale.
PRE-ICO: IOUX Tokens will be distributed based on the whitelisting-priority model. The pre-ICO whitelisting process will take 2 weeks after which Tokens will be offered for sale during 1 Day of Pre-ICO sale to registered individuals/entities which were approved during the whitelisting process.
ICO: IOUX Tokens will be distributed based on the whitelisting-priority model. The ICO whitelisting process will take 6-8 weeks after which Tokens will be offered for sale during 1-3 Days of ICO sale to registered individuals/entities which were approved during the whitelisting process.