You are right

retargeting is what every business needs to promote someone from a prospect to a client

We are lucky to have cookies that stores data of anyone who has visited our site or ads, which helps us retarget them

Email marketing alone is a good call for businesses because customers can be given value in their inbox, and in the future, they are likely to buy from such a business

Most people do not become customers on the first day they saw an ad due to factors that cannot be controlled

But consistent retargeting always yield the desired result....selling to them