As Singha beer looked for new ways to increase their market share here in the States, GERTRUDE stepped up with a much buzzed about way to get the word out.
First, the clever minds at GERTRUDE reached out to some of contemporary art's most established and influential stars, and challenged them to interpret the Singha mythical lion.
Singha BrewMasterpiece, San Francisco featuring artist Kofie One (pronounced "Coffee One").
The artists hurled paint onto massive canvases back at their studios, but the projects were to be finished at a chosen location, chosen by GERTRUDE, a different venue for each artist. I was the lucky punter that got to shoot San Francisco and it's contemporary master, Kofie One.
We shot on the Sony Ex-3 with no stics and only a sun-gun to weigh us down. Before each shoot Otis Gibson, founder of GERTRUDE, and I, would discuss the piece of art, the artist who created it, and the chosen city venue. We tried to identify connections between the 3, and then gathered imagery that crossed over. My favorite was the cross cuts between Kofie One streaking super straight lines across the canvass, and the electrically charged wires that crisscross the city of San Francisco.
