Money: sure, where money is, users may adapt their behaviours. We see this at HIVE a lot. But we also make it so easy for people to be with HIVE for the money. Everything is around rewards: trending/hot channels, default auto sort comments on rewards, default community channel sort on rewards (trending). I think we have the opportunity to move away from this by implementing other type of channels in our UIs where default sorting will not be on rewards, but on other parameters (maybe we need to come up with some of these parameters first).

awareness, learning, critical thinking

This is the opportunity for HIVE. blogging service. Such blogging service may not be for everybody, but thats ok. HIVE will not be able to handle 500 Million, or a Billion subscribers anyway. It can never and should never become the next Facebook or something like that in terms of reach. HIVE blogging doesn't have to be for everyone who likes to be part of a digital community. Due to the nature of the whole system (incl long form blogging, the culture with quite a few users (incl those with power) to support 'quality', the rewards) it may serve a social network for information sharing and discussions rather than trying to be a network for any type of content and any type of user. I certainly believe different types of social networks (blog, photo share like Insta, one-liners like Twitter) in crypto space, shall have its own token which shall not be shared between the services.

Added to that: I realise what most people do not beling to the category of seeking 'awareness, learning, critical thinking', but here is another opportunity for HIVE. Within our community we have a large group of anarchist, or people with anarchitic worldview. A worldview of total freedom. For this decentralisation of authority is required. And this requires critical thinkers (sceptics if you will) at least a substancial amount of them. We have the opportunity to onboard all of them to HIVE.

The Syllabus is an example how content can be tailormade.

In case we don't 'create' enough sceptics in our physical world, then I believe we don't want to live in our future anymore. Without a critical mass in society to drive real changes that are required to deal with technologies such as AI, VR, and biotech, the world will be run by corporates taking the position of government. You can say: many people who think differently, as we've also seen in 2020 around the topic of covid19. But nothing will change because a whole bunch of ignaorant people are claiming the government is in error, shadow governments will take over and all of that. When people talk BS, in the end nothing real will come out of their actions.