I think you're right you're just early to the party.

There's a time to harvest the BTC ETFs and illegally manipulate everything.
But that time is not now right out of the gate.
Now is the time for legitimate marketing on a literal record-breaking ETF asset.
It might even take a full cycle; like 5 years from now before they really start fucking around.
These people make plans and carry them out over decades after all.