You can configure them to your likely and setup to your own domain so people can read and login, interact without leaving your page. Say you have godfish.com, you can setup so your blog will be attached to it then anyone going to your website can see your blog, login and interact with it. Same for communities, you can have photography.blog or photography.com pointing to your community and people can login, interact, in your community on your own custom domain.
RE: Introducing Ecency Blogs: Your Own Site, Built on Content You Already Own