Blue Baikal (BBK Token): Blockchain Entertainment

Blue Baikal is a Blockchain based entertainment content platform that connects content producers, influencers, and consumers. The company pursues a system in which entertainment businesses can grow, profits can be maximized, and fair profit sharing with the participants is promoted.

With three different formats, social media, digital content store and crowdfunding, Blue Baikal offers a platform in which users can promote, review or recommend their favorite movies, games, or other entertainment content.
Participating members can receive BBK Tokens as rewards. The earned Tokens can be used to purchase digital contents online or investments to content producers they wish to support.
The users of “Blue Baikal” also known as “Baikaleans,” are not just content consumers, the idea behind the concept is that they themselves can also become proactive influencers by supporting the global development of content producers and entertainment industry. “Blue Baikal” operators support “Baikaleans” to produce their own content and become influential.

Utilizing Blockchain Technology

Blue Baikal seeks to utilize blockchain technology in the investment and circulation of contents, especially in content production and promotion after their release for user retention. The process will involve active participation of content consumers and influencers. The platform will support their growth by bringing a new paradigm in the giant entertainment industrial structure.
The profits earned in the process will undergo a fair distribution to each participant according to their contribution by rewards and dividends. The platform embraces a full service structure that includes a specialized crowdfunding service with social media, digital content store, and entertainment projects—all utilizing BBK Tokens.
To hasten the speed of implementation, Blue Baikal aims to engage STEEM in developing social media and Hyperledger in developing content store and crowdfunding. They will operate in hybrid form and switch to Blue Baikal’s independent platform based on Hyperledger platform. Blue Baikal consists of a diversified global team of experts including content business, platform, and online service.

Problems Blue Baikal Seeks To Solve

The value chain of online entertainment content business includes three major steps:
• Content design and production
• Content distribution
• Content consumption
Each of the steps requires the content producer to consider three things:
• How to secure investments
• Which platform to distribute and
• how to secure and retain users

In the present entertainment industry, there’s a limit with attracting funds using existing methods. At the same time, content producers also part with colossal sums of money in fees charged by distributing large platforms. All these increase the overall cost for user acquisition and retention.

Blue Baikal’s Solution

BLUE BAIKAL is a blockchain platform that connects entertainment content producers, individual content media (influencers), and content consumers to maximize the growth and profits of the entertainment business, and provides an ideal ecosystem for fair distribution of profits.
Social Media Reward type social media based on Entertainment Digital content store An online store that sells and buys entertainment content Crowd Funding Investment platform to support new entertainment projects Ecosystem
By encouraging content consumers to take an active role through Blue Baikal ecosystem, we will contribute to the development of ecosystem and the growth of the entertainment industry by maximizing the revenue of indie content creators and influencers.

Blue Baikal’s services

It is divided into 3 services, each of which has their role following:

Social communications service: Entertainment topic
• Social communications services share their assessments and related videos, especially focus on entertainment content like films, TV programme, games, music, …
• Awards will be given to those who post good videos, assessment….
• The service of marketing support is intergrated to allow content creator to perform marketing via medias ( Influencer).
• Blue Baikal’s director manages many event like assessment contest.
Content store: The service stores to sell entertainment content.
• The store sell products with main content of Tv programme, game, music and books.
• Users can buy and enjoy related products by token BBK.
Fund community service: allows you to invest new entertainment project
• Creators may describe their own projects and provide compensation policies to investors, which helps Blue Baikal’s users to invest into the project.
• Each project can issue its own token.
• Each term of investment project can perform by token BBK.
• Each project’s next round determination is considered through voting by sponsors
• Each project’s token can be bought and sold on P2P exchange in fund community services

Token BBK’s basic functions

If all service aim at Bluebaikal’s objectives, token BBK will run as follow:

Token BBK’s functions in social communications services.
• Awards will be given to those who post good related-videos, assessment….
• Awards for introduction rounds when proposing entertainment contents and related videos
• Awards that creators provides directly to users and their purpose in marketing process.
Token BBK’s function in digital storage.
• A payment method when you buy entertainment content.
• Users use token BBK that they have bought through social communications services to buy contents in Blue Baikal store and convert into the exchange. Buying content price of will be changed to reflect token BBK’s change.
• Creators can sell their contents through Blue Baikal and received token can be converted into cash on the exchange.
Token BBK’s functions in fund community services
• A means that entertainment producers invest their project
• Entertainment content projects can create their own token to each project through toekn BBK.
• Token BBK’ users support projects on the exchange.
Token BBK operates as assets.
• A partial revenue and profits created through Blue Baikal operation services that will be paid periodically to token Baikal’s owners according to the number of holders’ token as an award.

Roadmap