That's how all ponzi schemes work dude.

Early adopters/investors/fools buy into something that is promised to be huge. Those people buy others in to enhance their earlier position. And so on and so on until the bottom part of the pyramid is SO full of retail/small-time investors/hopeful idiots that the people at the top (who own all the actual value or the lionshare) just cash out BIGTIME.

Remember Bernie Madoff?