Free money hunters, who these days are frantically tapping on the screens of dozens of projects on the Ton ecosystem, would probably be interested in getting some crypto by clicking on claim button on some websites.
If they can transfer the coins (or points) they win there to their accounts by creating an account on Hive, and continue to invest in Liotes, that would be more tangible than the promised airdrop.

As they say "it might not work, but if you don't try, how do you know if it will work".