1. Tipping Steem in Reddit, Twitter, Facebook with TipBot along with referral code to create new account and guide to the very basics of Steem.

2. Airdrop Steem with CoinBase Earn project with educational videos.

3. Attend as many as crypto conference to talk about Steem.

4. Ads in CoinMarketCap (the most popular crypto-website)

5. More exchanges and add liquidity: Steem's volume is one of the lowest, on the other hand, ERC20 token based ICOs have one of the highest volume due to easy access to all the exchanges with ETH infrastructure. Success of one of the coins mostly depends of heavy volume. ABBC, MonaCoin, Nano all relatively useless coins but thriving due to high volumes. https://steemit.com/steemproposals/@prameshtyagi/multi-exchange-steem-market-maker-reposted-from-creator-account-in-order-to-submit-the-proposal

6. One of the biggest selling point is fee-less transactions. Advertise it everywhere. For example, it costed me 20 HUNT token to send 500 HUNT. To send HUNT, I need 24 cents equivalent of ETH as gas price to send it to an exchange. If I do 10 transfers, it will cost me $2.4, as each HUNT is 1 cents it is 240 HUNT. If HUNT were based on SMT then it would cost 0. So, if some of the top ICOs are switched to SMTs then it will bring lots of publicity.

However, for SMT to be succeed as ICOs, Steem needed to added 100s of exchanges where ETH, EOS or TRON are already there. It will require herculean effort. But it is worth it.