A journalism that will make us media owners and bring us collaborative and decentralized journalism. In this new model, traditional media companies must learn to coexist with the young technology companies that are bursting into their business model. This is what is happening already in other centenary industries, such as banking, telephony, insurance, energy or the agriculture sector.
Blockchain will bring us the so-called infinite means, allowing us to enrich the information with comments from users, who, in turn, will be paid for it. Creating a kind of collaborative serial of information and continuous entertainment.
This new context poses to the media the challenge of how to carry out the production of news and entertainment in a more decentralized way, since up to now the dominant logic has been the opposite. At present, the media centralizes under its brand the information flows that arise here and there, giving a kind of certificate of "existence" to that informed reality.
An example of this new journalism is Singular DTV (https://singulardtv.com). This digital content platform, articulated on the Ethereum network, announces that it is building the new decentralized entertainment industry. Its model is totally revolutionary, when proposing to the audience to become producer of the contents that would like to see, by calls of crowdfunding. So that only projects in which the audience has shown a prior interest will be carried out.
The answer to the manipulation of the media can be in blockchain, to which the experts attribute the capacity to know the origin of the manipulations, lies or half truths, allowing to create a historical, non manipulable, of everything published.
Taplin wrote on April 27 an article in The New York Times, titled "Google, Facebook and Amazon are monopolies; It is time to disintegrate them" in which he laments that while the profits of these three giants have increased, those of the newspaper publishing business or the music industry fell by 70% since 2001. Taplin underscores That Google controls 88 percent of the market in the search engine sector and that Facebook, owner of Instagram, WhatsApp and Messenger, holds 77 percent of the social mobile traffic market. As for Amazon, explains that leads the e-book market, with a share of 74%.
The time-giving perspective testifies how the media industry fell into the trap of working to fatten Google and Facebook and how these giants have devoured them. In Blockchain's promise to democratize markets even more than the Internet and to take us to more collaborative and decentralized environments, it is where the media still have room to act and develop their institutional role as guardians of that truthful and inalienable right of citizens.
The fact that two big players such as Axel Springer and Thomson Reuters invest and experiment with Blockchain, ratifies the importance of this technology to explore new business opportunities and also to try to solve the deep crisis in the media sector.
At present, a boom of new companies are articulating Blockchain in the media industry. If you are a journalist, blogger, photographer, illustrator, publicist or creator of memes, you are interested in following the trail of Steemit, Decent, Monegraph, Singular DTV, Unonimity, Brave, Synereo, DNN, Yours or Akasha.
Blockchain will also allow each journalist to define their own business model in each content, because this technology allows to create rules of use for each journalistic product. Thus, any journalist can program with concrete contracts the specific conditions in which he wants his content to be consumed.
As I already wrote, there are no better news for us, as the strongest the blockchain get, the strongest the cryptocurrencies will be, and more use cases will appear in the blockchain lanscape!!!
