Content is king. Along with properly tagging that content.
If you check my blog posts some of them have hundreds of upvotes and have earned me some coin.
I only have like 40 some followers here on Steemit, but I'd like to think it's my content that gets the support. DS-Tech Media is mostly about my videos on technology, but most specifically Linux & Open-Source.
When I make an article, I take time to write it out in a Markdown editor and add photos and as much content as I can. Best of luck to you.