Good points here again, thanks.

"People have called for government to be the big brother and regulate (control) these big tech giants"

I think it's actually big tech (ie the mainstream media, ie the government) who are calling for more regulation, not the people. They SAY it's the people, but mostly it's just them, and eventually their most fervent followers. The system WANTS more regulation, because they completely control the regulation and craft it against the people. Regulation no longer is controlled by the people, and it no longer benefits the people.