For me - I only use swap.hive as the bridge to something else. So I buy - and then swap it. I have a feeling that most people are doing that too - they don't just hold onto a bunch of swap.hive (not usually) that's been my experience hhehehe
but i could be wrong ;)

shhhhhhhhhh i'm going to juice! don't yell at me! i'm going i'm going hahahahahaha