Why Would Steemit.com Use Facebook SDK?

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As I was just browsing through some of my old posts, I accidentally made a surprising discovery: Steemit.com, the website, uses a Facebook SDK. As you can see from the console screenshot below, it loads the FB Connect SDK:


Screen Shot 2017-11-15 at 8.39.19 PM.png


It also loads Google Analytics tracking code, which is something I was expecting, so no questions here.

But Facebook SDK? Hmmm...

Here are a few potential scenarios:

  • Steemit is preparing (or it's already testing) the mobile app, in which it integrated the SDK. This is a common usage of the Facebook SDK scripts, especially since you want to use features like Facebook login, or tracking installs as a result of a Facebook ad
  • Steemit is preparing a Facebook ad campaign and it uses the SDK to monitor the results (that would be really, really interesting)
  • Steemit is using Facebook SDK as a way to track more marketing metrics than GA can track (another common usage of this SDK)
  • Steemit hired a professional marketing company which required they install this tool to help them track user behavior
  • Steemit will soon use Facebook login as a way to log in to / join Steemit (my brain is already curling just thinking about why would you do something like this)

I confess I am a bit confused about this. It's not something bad per se, it's just something I wouldn't expect to see here.

Thoughts?


I'm a serial entrepreneur, blogger and ultrarunner. You can find me mainly on my blog at Dragos Roua where I write about productivity, business, relationships and running. Here on Steemit you may stay updated by following me dragosroua@dragosroua.


Dragos Roua


You can also vote for me as witness here:
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If you're new to Steemit, you may find these articles relevant (that's also part of my witness activity to support new members of the platform):

Why Would Steemit.com Use Facebook SDK? | Ecency