In an article published 4 hours ago on Cointelegraph, Netcoins is presented as a "Canadian startup bringing crypto to everybody":
Netcoins, a company based in Vancouver, BC, Canada, has a global retail network of 170,000 locations in 53 countries across six continents, where people can easily walk into a store to buy Bitcoin and altcoins with fiat.
Yes, it's the same Netcoins that ran the contest for a free listing that was won by STEEM, a couple of weeks ago.
What's very interesting, though, is that STEEM got a bit of "collateral" PR in this article, and I quote:
Netcoins recently ran a special coin listing contest where users could nominate and vote for their favorite altcoin. 83 coins were nominated and the cryptocurrency Steem took home the top prize. They will get a free listing worth $30,000 on Netcoins’ platform.
First of all, I didn't know there were 83 altcoins nominated. Coming first in a list of 83 contenders is even more impressive.
And second, the fact that STEEM won that contest keeps snowballing into something more and more powerful and sometimes this happens in unexpected ways.
Steem on!
I'm a serial entrepreneur, blogger and ultrarunner. You can find me mainly on my blog at Dragos Roua where I write about productivity, business, relationships and running. Here on Steemit you may stay updated by following me 
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