What are the essential statistics for paid advertising that you need to know when getting started? In this video, I take you back to basics and reviewing the core metrics that will allow you measure your paid advertising campaign with ease.
This video is intended purely for beginners who are just dipping their toes into paid advertising and are unsure how some of their metrics tie into the wider digital marketing picture.
These will apply for Facebook marketing, running Google ads campaigns, linkedin ad campaigns and more.
We go through business statistics, web statistics and paid statistics but there's plenty more for us to dive into for future videos.
Let me know in the comments what you'd like to learn about next.
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