Understanding how customers navigate through an online store is essential for optimizing sales and marketing efforts. A well-structured conversion paths report provides valuable insights into which channels drive the most traffic, how users interact with different pages, and where potential buyers drop off before completing a purchase. By analyzing this data, businesses can fine-tune their strategies, improve the user experience, and ultimately increase conversion rates. Identifying these patterns helps e-commerce brands make informed decisions that lead to better engagement and higher revenue!