Great overview!

This is something I already see happening a lot. Instead of seeming like Hive maximalists shilling, it's better to focus on promoting various apps on Hive. The underlying layer is important, but not to the average user who we generally target.

This is key!
I'm the perfect example of that. I started playing Splinterlands then I found out about hive.

If people shill Hive directly, some people may get curious and look around to see what's going on here but they will most likely get overwhelmed because there's too much stuff to follow.

Shill the app--> people get hooked and stay---> find out about hive later.
That's a better way to onboard people imo.