With so many feeling the pinch today in the cost of living it could already mean ordering less online.
When drivers with delivery apps get an order that doesn't seem to pay enough they can always skip it and go on to something more worth while. This could happen several times over. The customers then are left with their order pending perhaps and who knows when it might be delivered if they aren't going to tip or pay enough to entice the driver to take it.
The driver isn't going to put the cost on themselves to deliver the order, why should they? Spending time, gas, using their vehicle to make the trip, there needs to be something in it for them and these companies don't pay a minimum wage in most cases.
Some companies have been warning customers that their orders could take longer if they aren't going to tip. Still, with many who are looking to save and cook at home there is plenty of demand for delivery. Especially after COVID made it become a regular routine for many. It's easier in many cases just to click a few buttons and order than to get in the car and go and get it on your own. It's easy to see the appeal. Those who want to have their orders accepted quicker then might want to add on a little more and actually pay for the service of getting something delivered to them. There also seems to be plenty of support from workers as well to see some sort of minimum wage come about from companies that connect them with these delivery gigs. In some areas those companies are already seeing pressure to introduce minimum wages for workers.
sources:
https://techcrunch.com/2023/11/02/doordash-tests-warning-non-tippers-that-their-order-could-be-slow-to-arrive/
https://www.wsj.com/podcasts/the-journal/nycs-food-delivery-workers-fight-for-a-minimum-wage/36b1b7c8-e3ae-40c0-bc76-abc82257d859