Hey guys. I think it's an awesome initiative to build educational content around Steem. It should definitely help.
With regards to a website, I'm not really sure you have to build everything from scratch. There are awesome tools that will allow you to have an online academy and sets of videos on 15 languages, including checkout, optin and landing pages. The tool is called Kajabi, it's super simply and super awesome. I think it can be a lot more scalable for your business needs because eventually we can create dedicated marketing campaigns to truly reach masses.
Of course not everybody will agreed to use an external tool but sometimes it's a smarter idea to use what already out there.
Actually, in the beginning I wouldn't even build a website, instead I would have a YouTube + 3Speak channels and spend all of the budget on influencers that can help you to teach the fresh and new audience.
In any case, this sounds like an awesome thing and I would like to see it happen.
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RE: Steem Onboarding SPS | Proposal