Hi Steemit,
I had a look at this ICO that is currently running. it's Eristica ICO. They have a really fun product, and an app available on google play which people can post videos of challenges and show of their skills
By implementing blockchain technology and smart contract they will be able to let people post a challenge and other people who completed the challenge to win cryptocurrency which is Eristica Token
Users can also bet on the outcome of the challenge and win tokens. Eristica will take 3% fee from each bet and challenges, the tokens can then be repurchased by the users
Token price is $0.02, there are 8 days left to participate in the ICO