Blockchain technology to bring about big changes, Blockchain technology is commonly known as a peer-to-peer payment platform. In the context of existing loyal customer programs, blockchain technology can be applied to become the foundation of the next generation. Technology Loyalty (LRP) supported by blockchain technology will allow customers to simply transfer or exchange. The advantage when applying blockchain technology to LRP is that it significantly reduces development costs, the cost of integration is also reduced, creating high security.
DigitalBits is a layer of the Blockchain protocol designed to facilitate digital market liquidity and integrate with existing applications to encourage mass market adoption of Blockchain technology.
The idea of digitalbits is very good and practical. They started the project implementation. They also develop and expand their networks. Their project will also help businesses. Businesses will maintain their loyalty to their business. Thus, the company's profits will be maintained and further enhanced.
HotelBrand is a hotel chain. Like other hotel chains, HotelBrand has a permanent loyalty program, which has around 30 million customers and around 40 billion points. However, due to the intense competition in the hotel service market, the hotel is currently in 10th place. In addition, he faces competition from various innovative new companies, which mainly focus on the shared economy. To increase market share in the coming years, hotels have been determined that the main solution for market promotion must be more customer-oriented programs.
The HotelBrand system monitors the joy of the blockchain, that stands as an answer to several common technological issues. However, the initial prototypes examined by their team showed that blockchain-based solutions have weaknesses, like group action prices and massive time. Recently, HotelBrand has been interested in the blockchain-based solutions offered by DigitalBits, mainly because it overcomes many of the limitations of the previous blockchain generation.
Solution to blockchain technology applied. However, existing blockchain based solutions have not solved root problems: long verification times, low transaction processing rates, high transaction costs. This weakness is in the decentralized Dapps application (note that Dapps only supports single tokens, which are very limited). So it's no different from the old LRP program?
A solution called Digitalbits is born. Full functionality and ETH performance even outperforms ETH and Wave in terms of transaction volume and transaction verification time. Digitalbits is a Stellar based development team. Can call the "Stellar son" Digitalbits. In addition, it provides features such as legal compliance, multi-asset support, and distributed exchanges.
Digitalbits has the ability to support fast and secure transaction verification processing. Digitalbits also have the ability to handle a large number of user databases, protect suppliers and consumer accounts from hackers, prevent leakage of information and data. The DigitalBits core is the backbone of the DigitalBits network.
Loyal customers are those who bring long-term and sustainable profits to the business because of the high life cycle value (Customer Lifetime Value). For example, customers who use your product / service for a month at $ 400 per month, the life cycle value (or average income this person brings) will be $ 400. Still $ 400 / month, but if this customer uses for 12 months, their life value will be $ 4,800. A loyal customer strategy will ensure that your existing customers will continue to trust and use products / services for years to come. In terms of costs, attracting new customers costs 5-6 times more than keeping old customers. Not to mention, once this new customer is interested, if you don't keep them with a flexible strategy, you will lose a small amount of benefits because the value of their life cycle is not high.
The digital revolution changes the way companies sell goods and how consumers buy products. Thus, customer loyalty programs must also find ways to innovate and make a difference.
The main feature provided by DigitalBits is that the tokens offered have high liquidity according to the customer orientation of HotelBrand.
DigitalBits allows you to create a new LRP program for free. They conjointly perceive that the system will dynamically scale to serve its international customers. In addition, they understand that they can start using the basic applications provided by DigitalBits, and then invest in developing certain brand applications on the basis of basic applications using the API and SDK. The only issue they carry is incredibly low dealing prices, the prices required to make sure dealing integrity. This fee is used to maintain the system. Because of this, HotelBrand uses the money saved.
The customer-oriented LRP program has functions such as ease of registration and use, and, more importantly, it contributes to high liquidity, that is, allows clients to easily collect, track, share and use points collected. High liquidity leads to increased customer involvement and increased perceived value of the LRP program. This encourages new customers, additionally to their current customers, to use their services compared to competitors. HotelBrand strives to expand its presence throughout the world and strives to become a market leader. Therefore, they are interested in creating platforms that can dynamically and easily scale according to their ambitious goals.
DigitalBits creates new HotelBrand tokens for its brand and shows the maximum number of tokens they want to receive. When a client places an area in one among their hotels, they transfer some tokens to shoppers supported their own internal rule. Consumers will soon see an increase in HotelBrand tokens in applications that support DigitalBits, which he uses regularly with other brands. In addition, he's happy that he doesn't have to be compelled to install alternative applications or fill out forms for alternative loyalty cards. Later, consumers will want to use some of their HotelBrand tokens to free rooms at HotelBrand and convert the remainder into tokens to take advantage of discounts on your next flight. Consumers also periodically choose to convert some of their tokens to XDB tokens to benefit from the increasing costs of the DigitalBits network.
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