TV TWO

An application for Connected TVs that blends broadcast television with a personalized and ad-supported video stream offering premium content on the Big Screen. While watching linear television through TV-TWO, the video stream can be accessed anytime by pressing Enter on the remote control. The application establishes
a new standard for TV advertising. Consumers are empowered to share data with advertisers on their terms. Advertisers can utilize user data and usage insights to reach consumers with more personalized and relevant messages that result in higher user satisfaction and return on ad spend.
The Token for Television (TTV), a token that administers the exchanged value between consumers, content providers and advertisers. Advertisers give tokens to users for watching sponsored videos and sharing anonymous user data. Content Providers get tokens and insights from users for premium video content. Consumers accumulate tokens that they can store in their wallet and offer on exchanges.

What is TV-TWO?

Platform
Apps for Smart TV are used as new gateways to linear broadcasts combined with personalized video streams as additional channels.

Details

Blockchain
Technology to set up a new television ecosystem, with direct interaction between users, advertisers, and content producers.

Details

Token
A special Ethereum-based token called TTV, Token for Television, will drive the ecosystem while ensuring security and fairness.

The interaction between Market Participants
Before the first implementation of the blockchain, an ideal TV ecosystem would have
consisted of four parties.

Advertisers: TV networks possess direct consumer access, which allows them to set prices and generate high profits
• Content Providers: The direct consumer access, allows TV networks to discriminate against individual content providers. Networks produce most of the in-house content, which further hurts independent creators
• Users: TV networks select the content that makes it on air. User has no choice but to watch the delivered content. Neither organic nor sponsored clips are personalized

The Future of Television
TV-TWO is an application for a broadcast television an easy way to transition into a world with a personalized video stream.
A major part of the solution is the fact that the traditional broadcast signal is watched through the app. Firstly, allowing an overarching analysis of behavioural patterns across all linear channels – including channel selection and dwell time. Secondly, enabling easy access to the video stream. By pressing Enter on the remote control, a layer is inserted over the TV content. For the user, it is the same experience as changing the channel. The video stream itself blends organic content with relevant ads. Based on in-stream behavior, preferences in linear TV, surveys and other data, a supervised learning algorithm selects suitable videos from a broad selection of high-quality content. The videos vary.

How does it work?

Step 1: Install the TV-TWO app one your Smart Tv.
Step 2: Sync the wallet from your TV to your other devices.
Step 3: Watch Broadcast and your personalized Video Stream.
Step 4: Check the tokens that you have collected.
Step 5: Trade your tokens for ether, Bitcoin or Fiat.
4- PUBLIC ICO: PUBLIC SALE START AT 1300 UTC, 24/FEB/2018 TO 24/MAR/2018

Token Supply for public sale :75% = 500,000,000 TTV
Team (3-year vesting): 15% = 100,000,000 TTV
Supporters and Advisors: 6% = 40,000,000 TTV
Campaigns: 4% = 26,666,666.7 TTV
Rate public sale : 1 ETH = 10,000 TTV or (1 TTV = 0.0001 ETH), add bonus up 20%
Soft Cap 2,500 ETH; Hard Cap 50,000 ETH

TOKEN
Token for Television (TTV), an ERC20 token that administers the exchanged
value between consumers, content producers and advertisers. Payment unit, transaction unit, joining a network, connecting with users, incentive for usage. TV-TWO is introducing the Token for Television (TTV) as the currency in globally decentralized TV ecosystem. A custom Ethereum-based token called TTV, the Token for Television, will fuel the ecosystem while ensuring security and fairness.

How does it work?
Step 1: Install TV-TWO apps on your Smart TV.
Step 2: Sync your wallet from TV to your other device.
Step 3: Watch your personalized Broadcast and Video Stream.
Step 4: Check the token you’ve collected.
Step 5: Market your token for ether, Bitcoin or Fiat.

Roadmap

PUBLIC ICO: PUBLIC SALE START AT 1300 UTC, 24/FEB/2018 TO 24/MAR/2018
75% OF THE total tokens will be available for sale. 60% of the funds collected will be utilised in the engineering and development of the platform. One ETH is equal to the 10,000 TTV. The main sale of the tokens start from 24th April 2018 and continues until 24TH May 2018.

The token is ERC20 TOKEN. The team is experienced in the field of the technology and startup. They have a firm faith in the power of technology to bring a transparent change in the current system of today

Unsold tokens will be burned. The tokens of the team are vested over three years. Any ETH committed beyond 90% of the hard cap will be locked for two years in a smart contract. The smart contract stabilizes the price of the TTV by automatically purchasing back tokens, should the market price drop below the issue price.
Conclusion
To grow rapidly in the advertising and sales, the traditional tv has to make some unprecedented changes and integrate the latest technology. The rate of growth in advertising revenue for traditional tv was 3.8% in 2016, while the digital ad sales grew by 16.9%. The global advertising industry is shifting its gears towards digital medium as fast as it can because the advertisers run where people are. It has become imperative for the traditional tv ecosystem to change the way towards its audiences and advertisers.

The future of tv may not look very promising as people are drifting away from it. I think the quality of the content is what matters to the people most, and if they are offered the same at some other place, they would happily go there. The diversity in the content has to be addressed before they can finally ask the consumers to turn their eyes on them.