Computer Warehouse Group (CWG) wasn't much until it jumped on the opportunity to supply servers to MTN...then it did an up-sell of hundreds of support staff, etc
IHS wasn't much until it provided the much needed innovation - Telecom Towers as-a-service - to the likes of MTN, Glo, Airtel, etc.
Andela wasn't existent until it bridged the gap between African software developers and the silicon valley.
It will be said that Steemit wasn't much until it ......(fill in the blanks).