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I've messed around with setting up some sites for email marketing. My problem was that it was so involved to get it all working well. From setting up the software, finding a provider (I tried MailChimp), and then trying to dial in the copy, branding, etc. I got overwhelmed.
I'm really curious to follow this series.
I still haven't investigated ListNerds.
RE: Authority Email Marketing: Email Marketing for Getting More Authority, Loyalty, and Sales