I don’t think it has anything to do with quality content. People looking for quality content have thousands of options. And creators of great content are probably off getting book deals or something vs blogging on a blockchain no one has heard of. Above anything Hive is meant to be social media that pays users money. For people to stay they need at least one of two things:

1. True connection/friendship
2. A revenue stream that is felt to be worth the effort.

If you have the friends the money doesn’t matter, because interaction is the reward.

If you have revenue, you will stick around to get your lambos.

If you have both, then you are a happy camper.