I would like to introduce a blockchain based company called ClearCoin.
From their whitepaper: "ClearCoin is a technology company that powers the real-time buying and selling of media on decentralized applications and the broader digital environment."
So the aim is to improve the efficiency of advertising by avoiding shady third-party intermediaries between the client company and its advertisement product. Our world is full of third-parties, who most often create issues in politics, economics and wherever you can imagine. The blockchain is a technology which is capable of avoiding third parties. Like bitcoin avoided banks, ClearCoin is aiming at avoiding intermediaries between the companies and their advertisements. This avoids unnecessary wastage of money and resources in the process, by making the process and product both efficient. You may read the white paper of ClearCoin here .
ClearCoin (CLR) tokens power its distributed ledger blockchain technology that can improve the supply chain of the rapidly growing media and advertising industry. ClearCoin's solutions improve efficiencies and reduce the reported 16 billion USD of annual advertising fraud. ClearCoin will be using Proof of History distributed ledger. The proof of history ledger is built on blockchain and helps combat ad fraud and inaccuracies.
It is believed that a blockchain ad technology could gain a significant share of the overall market that is available. ClearCoin will become the major player here. The dominance of Facebook and Google keeps the entire economy in a kind of POWER-LAW (Rich becomes richer phenomenon!). As blockchain based companies like ClearCoin enters the arena, they will decentralize the economy and makes it fairer for the consumers/clients and for the technology providers. This opens up a new world of opportunities.
The contest link is here:
https://steemit.com/cryptocurrency/@originalworks/120-steem-submission-bonuses-sponsored-writing-contest-clearcoin
clearcoin2018
