Take a look at the payment providers, gamefi project, metaverse brands etc. For example pixels game has collab with axie infinity company for authentication on metaverse. It all depends on what you want to do. Some people here have tokens on WAX and also on Hive layer 2. Context matters, collabs, cross projects, sharing of code and tech is pretty common on crypto ecosystem. That's how it is built. Especially true of ethereum. In open source world, growth happens when you share the code.