Hard part with crunching numbers is that there are lot of variables skewed. Like with hive, if you count on boarding, there are also people who stay idle or opened account, delegated HP and left. I think when we crunch numbers a lot of those points come out. It is indeed hard to run business as a crypto company. On the top you have to regularly bring use case for the token or else it's market value drops. Busy job hehe!
RE: Approaching Crypto as a business