I found out that Ecency is one of the good place for onboarding. There is also hiveonboard. But overall I hear you that keys are confusing. Saving the keys make it harder on desktop and one has to be careful with the data even posting on cloud in some places like dropbox and Google drive. But if given a time, we eventually get used to as well. I think leofinance would bring in more signups with those lite accounts too.