For the first time in its 125-year history, Coca-Cola has decided to try its hands at making an alcoholic drink. The big shift in the company’s century-old tradition would be in its bid to cash in on Japan’s latest growing taste for Chu-Hi, an alcopop-style product, reported the BBC.
According to the report, the experimental product would have 3-8% alcohol content.
The BBC reported, a senior Coke executive in Japan said the move was a "modest experiment for a specific slice of our market".
