One way or the other, we all have to do some marketing everyday. Marketing comes in different forms. When we convince other people to listen to what we say everyday, that's some form of marketing. When we convince people to work with certain ideas, we are marketing those ideas. When we try to get someone of the opposite sex to like us, we are marketing ourselves. When we try to get people to buy a product or service, we are marketing. These are some of the marketing tasks that we perform as part of our everyday routine.
It is important, that we learn to perform these activities in a way that guarantees or increases the probability of our success in achieving our aims. source
There's some general principles to take into consideration when marketing. When we take this principles into consideration, it increases the probability of success when marketing. General principles of marketing
People don't usually buy what they don't need.
Sometimes, people don't even know they need a product or service.
People usually have a personal scale of preference for what they buy.
People don't buy what they don't believe in.
Objections don't always mean lack of interest in a product.
People can only buy products or services that they know about. source
Considering the above mentioned points. A marketer must find ways to work with these principles. The main aim of marketing is to convince people to purchase goods or services from a particular marketer. The following is a list of useful marketing tips for everyone.
Marketing tips for everyone
Make sure you sell to the right audience. For instance, it's going to look silly trying to sell baby diapers to an 80 year old grandpa. Choose your prospects wisely.
Clearly explain the product to buyers in such a way that they would be interested in buying.
Stick to the truth when marketing. It's okay to exaggerate a little though.
When an objection arises, probe further. Sometimes an objection from a prospect simply means that the prospect needs more information.
Make sure your prospects can afford the products or services.
You must appear to your prospects as someone who believes in the product he/she is selling. This way, you can get them to believe in the product too.
If possible, have a demo session for the product or service.
Be loyal to existing customers. Referrals are the easiest way to get new business.
Learn the proper use of online marketing channels. They increase your reach.
Finally, you need to make sure your prospects see a reason to buy. That's the main idea behind marketing.
