Winning has different meaning to different people. The belief system of a person affects how they take the winning context. There is a win and then there is success. The win is relevant and anyone might have it but the process determines your attitude next time because the world goes round. If a win is a win no matter what without consideration for what is moral and ethical, success is not welcomed and the process is just useless as far as I am concerned. You just won, you did not succeed.