Hi @ryzeonline, thanks for stopping by and taking the time to comment!

You're exactly right, money is a "hook" and really nothing more. It's like advertising "free beer and BBQ" to get people in the door: You damn well better have something interesting to keep people hanging around, or they'll just snap up their "free meals" and leave.

Anyway, I definitely agree that the monetization has to be a key feature in any pitch... which is why I really liked your clip that treated it as a sort of "intriguing secret" rather than the "marquee."