Somehow, we need to find balance in it all.

One of the points I used to make to my clients was that if everything is declared to be "amazing," then NOTHING is effectively "amazing," because now "amazing" is actually AVERAGE.

Unless, of course, we choose to redefine the word "amazing" so that it actually means "average!"

The problem with these superlatives and participation awards is that they render true accomplishment meaningless.