I think one of the "loops" we often get caught in around here is that we are all technically speaking "inside" the Hive ecosystem, so we end up trying to explain it to potential new users (aka "outsiders") in terms that make sense to US — because we already bought into the idea — rather than what makes sense to an outsider.

After 6 1/2 of trying to recommend Hive (and predecessor) to people, 99% of the world could care less about: blockchains, decentralization, censorship resistance, immutability, staking, etc., etc. Most don't even care about crypto, except as a novelty idea.

"The WORLD of social media" is likely not even our market. *"Crypto traders" are likely not our market. "Blockchainiacs" are likely not our market. But we definitely have some potential "niche markets," like the 30-odd million people who were into "social blogging" before MySpace/Facebook displaced them. The handful of people I've actually gotten on Hive came from there because I could "sell" the idea that Hive was "cooler and more social than Medium, AND the rewards are better." Our son (32) ended up with a Hive account because I told him about Splinterlands and he thought it cool enough make an account and poke around. Therein the value of selling an idea that's "ON Hive," rather than Hive, itself. If our Level 2 communities had a little more traction — let's say we had 20 "LeoFinances" across a wide range of topics — they would be pitchable to niche groups.

Gardening, Psychology, Self-Help, Metaphysics, Cooking, DYI, Homesteading, Arts & Crafts, Niche collectibles, Hobbies, Life Hacks, etc... they all have followings that tend to be very "sticky" and loyal. If we can get them, chances are we can keep them.

Not completely off-topic here! Point being that any "naming conventions" we use need to focus on what makes sense to THEM, not what makes sense to US. We're already here, and we don't need to be "sold" on the idea anymore.