Thank you @lordbutterfly for putting this together, and doing such a thorough job of research and good presentation of the proposal.

I am also really glad this got such quick approval! We have spent a very long time talking about marketing, but all it has ever been is talk, usually disintegrating into arguments about "who can do it better," after which nothing happens. A big applause to you for just doing this.

In the past, it seems like one of the points of contention has been that of "official" marketing/advertising vs. "word of mouth." The point I will restate here is BOTH, because they work together.

"Official" marketing actually supports grassroots marketing because when people tell their friends about Hive they no longer start with a "blank page" and fight the uphill battle from there, now they — if the marketing is doing its job — more likely start from a point of "oh yeah, I've HEARD of that. So you are involved?"

Like it or not, "official" marketing can lend a kind of psychological legitimacy to our own grassroots publicity efforts.

Anyway, got my vote!