Without a doubt, we have to be willing to color outside the lines... in fact, there are many cases where "the lines" make no sense, at all.
When I'm on that deserted island and hungry, a wild pig suddenly has value because I'm hungry. If I'm not hungry, perhaps it has value as a pet/companion. The whole thing is rather, nebulous, to be sure.
There are some interesting dichotomies in the whole experience, though! I agree that things like art, entertainment and feelings do have a value of sorts — to me — but the even if the consensus-ish opinion of the aggregate human experience is that they don't, to a great degree. People will pay you for gold and diamonds, but be very reluctant to pay for art and... feelings. And yet all of these are driven by a feeling component... ego and FOMO.
Just interesting thoughts to bat around!
RE: Does a Thing Have Value Just Because We SAY it Does?