Well said!

Key success points are defined by payouts rather than fun, usability, or retention. Players arrive for profit, not enjoyment, and leave the moment returns decline.

That bit particularly caught my eye... and goes back to one of the fundamentals of marketing, even predating blockchain, online rewards and more: You GET what you FOCUS on!

As somewhat of an OG around here, I long submitted (2017-18) the "unpopular" opinion that presenting Hive to the world as "a place to earn" would not draw a sustainable audience interested in building anything other than their pocketbooks.

I'm a blogger and content consumer. The rewards are a nice fringe benefit.

In a far distant life, I remember the late Stanley Marcus (then CEO of luxury retailer Neiman-Marcus) doing a talk for a University lecture, and he pointed out that Neiman-Marcus was never in the "profit" or "sales" business, but in the "happy and excite customer" business...